Senior/Lead UX Designer · Fintech & Banking · London

Creating elegant design for complex and regulated financial services.

15+ years turning complex workflows into experiences people trust and want to use. End-to-end product design across private banking, mortgage processing, and national-scale digital services.

View Case Studies

The person behind the process

Hi, I'm Maria.

I work at the intersection of design thinking, user research, interaction design, and product strategy in regulated environments. Over 15 years, I've led design for banking managers at a major Swedish bank, shaped card management for the UK's oldest private bank, and contributed to digital transformation at Royal Mail — alongside consumer mobile and web apps with millions of users.

I care about agile delivery, research and evidence-based decisions, accessible design by default, and staying long enough to see the real impact of my work. I combine UX craft with product thinking and elegant interfaces, and bring genuine curiosity and problem-solving to every team I work with.

I'm looking for a stable, design-mature fintech or bank where I can build something that lasts.

Previously · Core team member & Head of UX at Hyron AI.· Expert UX Designer at Zühlke Engineering — private banking, mortgage processing, national-scale digital products, and regulated fintech.· Also: micro-loan platforms for unbanked users, open banking for major EU banks, and social platforms with millions of monthly users.

Discovery & Research Design Thinking Design Systems Prototyping iOS & Android Accessibility AI Products Product Strategy Agile Delivery

What I Bring

Built for complexity.
Tested in regulated environments.

The skills that matter for complex, regulated work — and the evidence behind each.

Regulated UX

Regulated environments don't forgive ambiguity. Every design decision has to hold up beyond the design room — across conflicting stakeholders, shifting requirements, and multiple review layers. My work lives in the space where clarity is achievable through rigorous process and clear design leadership.

Evidenced across cases 01, 02, 03

Research That Changes Perspective

Research isn't a project phase — it's how you avoid building the wrong thing confidently. I push to test early, synthesise fast, and treat findings as the foundation for every decision. Every project has different constraints, but the cost of skipping research is always the same.

Evidenced in cases 01, 02, 03

Human Needs, Not AI Capability

There's a particular satisfaction in AI product design: the model is a black box, the user is sceptical, and your job is to make both sides meet cleanly. I design that middle layer — clear UI, solid UX, and a system people can trust.

Evidenced: Hyron AI

Holistic by Design

The user's experience doesn't stop at one screen. I design systems and journeys that hold together across teams, handoffs, and competing priorities. Real design must survive implementation reality, not just look good in a presentation or prototype. It's a journey to get from the idea to a shipped product.

Evidenced in cases 01, 03

Beyond the Pixels

The things that
inform the work.

Who I am outside of work isn't separate from the designer I am — it shapes how I observe, slow down, and find the unexpected. Here's where that happens.

Starting the Day

A quick yoga stretch, coffee, and no agenda. You get what you invest in. Ten minutes of intentional movement helps to start the day nicely: more energy, sharper focus.

Sketching to Think

I sketch to support visual thinking, not to make finished things. Loose marks, rough flows, bad drawings that become good decisions. Paper and iPad both have their place.

Mixed Media & Making

Experimenting with canvas, collage, and digital painting. I value the mess of mixed media and trust the process. It keeps the hand loose and the eye honest.

Contemporary Art

Tate Modern is my thinking spot. I'm drawn to work that doesn't explain itself. It's where I look longer, sit with discomfort, and find my own meaning.

Texture & Nature

I collect photos of textures on the move — weathered walls, wet stone, shorelines, the grain of things up close. Seaside and nature are where I genuinely recharge, away from screens.

Creating elegant design for complex and regulated financial services.

Case studies from
the front line of fintech.

Rebuilding a decade-old mortgage system so banking managers could trust their own tool again.

Card management for the UK’s oldest private bank. Designed for discretion.

Turning parcel tracking into a native experience

Built for complexity.
Tested in regulated environments.

The things that
inform the work.

Let's make something
you're proud of.

Creating elegant design for complex and regulated financial services.

Case studies fromthe front line of fintech.

Rebuilding a decade-old mortgage system so banking managers could trust their own tool again.

Card management for the UK’s oldest private bank. Designed for discretion.

Turning parcel tracking into a native experience

Built for complexity.Tested in regulated environments.

The things thatinform the work.

Let's make somethingyou're proud of.

Case studies from
the front line of fintech.

Built for complexity.
Tested in regulated environments.

The things that
inform the work.

Let's make something
you're proud of.