A system designed for processes, not people.
Imagine you’re a mortgage advisor in a branch. A couple sits across from you, ready to buy their second home. They came to your bank because of its reputation for handling complex, non-standard mortgages with a tailored, personal approach.
You open the bank’s mortgage system — and the screen floods with fields spread across multiple tabs, document templates, and disconnected systems. You’ve been trained to memorise which field lives on which page. You save after every few entries because the system doesn’t support automatic progress saving. You keep an instruction page open because the form isn’t intelligent enough to tailor the journey to the edge case in front of you.
You get a phone call. You’re distracted for several minutes. When you return to the application page — all previously captured data is blank. You forgot to save before taking the call. You start over.