Earlier Work
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Product management came first, then design — and eventually the two became inseparable. I've worked across industries, but fintech has always been the gravitational centre. Creating digital services, watching them in the wild, measuring what works and what doesn't, shaping strategy from what the data tells you — that full loop is what I love. The earlier work here is where that instinct was built.
I've always worked at the intersection of complexity and scale. Whether that was micro-loans for unbanked users in Southeast Asia, financial wellbeing apps for Millennial bank customers, or social platforms with millions of monthly users — the question was always the same: how do you design something genuinely useful within real constraints, across continents?